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Designing the City Identity

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Younjoon Lee, Assistant Professor, Visual Communication Design, Hongik University; Jaewoo Joo, Assistant Professor of Marketing, Kookmin University



The Design Council (2014, pp. 23–25) reports that “design can add value to any [business] organization” in terms of “attracting customers, branding, work environment and culture.” Design has been highlighted as a contributor to firms' strategic goals. In addition, along with the emergence of design thinking, a role of design has begun to cross business-dominant boundaries and solve problems that corporations encounter.



PUBLISHED: Design Leadership: Design Management in an Era of Disruption (Volume Vol. 10, No. 1) 2015


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