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What Does Design and Innovation Mean for MSEs? A Case Study

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Viviane G. A. Nunes, PhD in Design, Full Professor, Design School, FAUeD at the Federal University of Uberlândia (UFU/MG/Brazil)



Design and innovation themes have been discussed with different emphases by many authors (Bucolo and Mathews, 2010; MacCraw, 2006; Manzini and Vezzoli, 2002; Morelli, 2007; Owen, 2007; Swan, Newell, Scarbrough, and Hislop, 1999; Van de Ven, 1986; Verganti, 2008). Some approaches are systemic and involve the quality of the stakeholder's learning (Hall, 1995; Meroni, 2008); others relate innovation to a design process (Zhuang, Williamson, and Carter, 1999), to a way of thinking (Brown, 2008), or to technological or cultural factors.



PUBLISHED: Design Leadership: Design Management in an Era of Disruption (Volume Vol. 10, No. 1) 2015


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