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Tips for Building a Successful Design Organization

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Carole Bilson, President, Design Management Institute & Iain Aitchison, Program Director, Institute of Design Innovation, The Glasgow School of Art



One of your first questions should be: What purpose does design play for the organization? An answer to that question will take you well on the way to understanding your new position.


Good advice for the new manager.



PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015


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