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Design Management and Business Success: The Emerging Connection

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Romeu Biscaia Machado, Founding partner and Chief Design Officer, commceptaDesign,



What does it look like when a company becomes design-led? Where might this journey take your organization?


Companies using strategic design post a 219 percent better result than their peers? How do I bring some of this design value into my organization?



PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015


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