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Brand Building for the New Millennium

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Description
AUTHOR:

Michael Wintrob, VP, Strategy, LPK

 

 

It's a case study—and a microcosm of design-based innovation within the US federal government.

 

Ever wondered how Coca-Cola's brand could be worth $79 billion? Here's an explanation.

 

 

PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

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