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Brand Building for the New Millennium

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Michael Wintrob, VP, Strategy, LPK



It's a case study—and a microcosm of design-based innovation within the US federal government.


Ever wondered how Coca-Cola's brand could be worth $79 billion? Here's an explanation.



PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015


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