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Why Empathy and Customer Closeness is Crucial for Design Thinking

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AUTHOR(S):

Jonathan Dalton, CEO and Co-founder, THRIVE & Trent Kahute, Chief Creative Officer Co-founder, THRIVE

 

 

An understanding of people and culture is crucial for the success of design-thinking initiatives. Here are some approaches that will help establish and maintain customer closeness and empathy throughout the process.

 

Design thinking as a way of getting close to your customers and the stakeholders in your business.

 

 

PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

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