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Creating Design Value Through Understanding Human Cognition and Behavior

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CEO, N.H. Soken Consulting & Chief Innovation Strategist, Barnes and Conti, Inc.



Groupthink. Egocentrism. Information bias. These are some of the pitfalls that hold us back from the business innovations we hope to achieve. Recognizing them is half the battle.


A thought leader on developing innovation strategies shares his thoughts about the cognitive biases and other human tendencies that keep us from doing truly breakthrough work.



PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015


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