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Q&A (Volume Vol. 27, No. 2)

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Description
AUTHOR(S):

Bob Schwartz, General manager for global design and user experience, GE Healthcare & Natalia Zuluaga Lopez, Design Manager, Portland Communications Ltd in London

 

 

As general manager for global design and user experience at GE Healthcare, and with experience at P&G and Motorola before that, Bob Schwartz has a few (!) thoughts about how to fertilize the relationship between design and business.

 

As design manager for the UK's Portland Communications, a high-end public relations firm, Natalia Zuluagalo Lopez has more or less built her job from scratch.

 

 

PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015

 

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