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Barriers Facing Design and Creativity in Middle East SMEs

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Rafiq Elmansy


Education, knowledge and experience, helpful banking systems, and above all, an understanding of design's role in business strategy and competitive advantage—all these will play a role in making life better for designers and design-aware SMEs and, in turn, the economies of the countries of the Middle East.


Can design help small and medium-sized businesses weather the economic and political upheavals in the Middle East? But first—can the design industry there be helped?





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