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Co-Creating Organizational Change with Customers

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Galen MacLusky and Carl Hastrich


A focus on creating an environment that makes organizational change possible—rather than imposing changes from outside—gives more power to the organization itself. And “co-creation” activities that can be shared by companies and their customers allow blind spots and preconceived notions to be challenged and replaced with processes and ideas that serve both sides.


How do you make your customers catalysts for organizational change?





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