Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Product Fail? Maybe the Market Research Was to Blame

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR (S):

 

Marc Braunstein

 

When we strive to validate design concepts, we need to ask some serious questions about whether traditional research methods are capable of revealing users' true interests and intentions.

 

Striving for a more foolproof way to gauge consumer interest in new products and services.

 

 

PUBLISHED: 2015

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

more Calendar

12/13/2016
Design NightOut by Deutsche Telekom & DMI

3/8/2017 » 3/9/2017
dmi: Symposium Munich

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal