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Ordinary Objects and Their New Design Overlords

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Grant McCracken


Commodities were once designed by convention. Now that they are designed by designers, ordinary objects, from a man's watch to a woman's bicycle, give off an extraordinary amount of meaning.


Once upon a time, all refrigerators were white. All bicycles were designed for 5′9″ men. All hammers were brown. It was the convention that mattered. Now, it's the choice





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