The ability to create compelling products and services that resonate with customers, consistently produce financial rewards, and build brand loyalty has become the Holy Grail for many companies. In today's consumer-savvy world, design has unequivocally become a critical element in meeting such goals. In fact, the Design Value Index (DVI), a market capitalization-weighted index comprised of design-driven companies1, shows 10-year returns of a remarkable 219 percent of the Standard & Poor's 500 index (the S&P 500) from 2004 to 2014.
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