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Live Prototyping in Microbrands

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Tod Corlett, Director, Master of Science in Industrial Design, Philadelphia University



Product development is generally understood as a cyclic process, composed of sequential stages. Within each stage, there are subprocesses that are themselves cyclical and iterative (Thota and Munir, 2011). Developing new products, at least when done well, requires substantial iteration, and iteration requires time.



PUBLISHED: Design Leadership: Design Management in an Era of Disruption (Volume Vol. 9, No. 1) 2014


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