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Value Creation: disruption and empowerment to support creativity in-the-wild

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Laura Healey MALININ, Alison WILLIAMS and Katharine ELEIGH


Value creation is the process whereby individuals and teams within
organisations co-create consumer benefit. The consumer can be external – a
client or customer; or internal – other colleagues and departments within the
organisation. We explore this process through the Disruption-Empowerment
Model of Value Creation, which describes the instrumental relationships
between disruption, perception, and empowerment and their impacts on
team creative performance. We suggest that value is both individually and
socially constructed from creative processes and contexts, and propose that
empowering individuals and groups to be creatively disruptive will ultimately
improve team creativity and productivity. We differentiate between value
creation of (among others) return of investment (ROI), market share and
brand recognition, and the personally affective values of creativity rooted in
the creative practitioner’s or team’s own process and sense of meaning.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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