This working paper introduces development of a business design model for a
design -oriented community. The model combines the design expertise of
small companies and societies, and transforms the ideas into a concept of
unique customer experiences in a profitable way. This paper gives an answer
to the following question: what constitutes a community based business
design modelling? This is mainly a deductive case study. Data are gathered in
workshops and semi-structured interviews. Preliminary findings indicate that
the current business design model needs to be modified to be functional for a
community consisting of mainly small companies and societies. The goal of
this paper is to propose a community based business design model that could
be used for any project organized in a collaborative mode by small
organizations. The research sheds light to the potential of a design-oriented
community, and points out possibilities for further research.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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