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Framing Modelling in Business Model Design

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This research draws from a design thinking perspective to investigate
disruptive business model innovation required for eHealth systems
interventions. It adopts a deductive approach of reviewing modelling
approaches in design theory in association to the business model elaborations
in the strategic management literature, from which we were able to build a
framework on modelling in business model design. In three cases we applied
modelling to the design challenge of modelling eHealth business models in
practice. We developed visual business modelling methods that models
connected value exchange in network structures. This generated empirical
evidence supporting that strategic design thinking is a viable path that is
opening view and integrates management expertise in design approaches of
mental- and visual modelling. Enabling strategic direction and boundary
communication between organisations with a shared vision and commitment.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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