Matthias HILLNER, Nick de LEON and Qian SUN
This paper, which has evolved from a series of qualitative interviews,
examines a few examples of award-winning design-led start-up businesses in
order to highlight the entrepreneurs’ perceptions of the significance of IP for
their success prospects. It will break the proprietary design business
development process down into 3 stages in order to highlight how the
relevance of IP may change over time. Following the discussion of possible
business development strategy, the paper will clarify to what extent a
registered design may help to delay costly and time-consuming patent filing.
Based on the case studies, the paper will offer a small number of principles to
follow when assessing the relevance of certain steps in conjunction with IP
strategies. The paper provides a comparative assessment of patents and
registered design rights with respect to costs, strength and litigation
frequency. It discusses anticipated changes to the IP bill, and how these may
affect designers in the future, before conclusions are drawn on how designer entrepreneurs
can make best use of IPR protection methods to get started.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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