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Darwinian Design in an Era of Disruption

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This paper takes a previous era of disruption as the background for a
discussion of the Design Methods Movement (DMM) of the 1960-70s. It
shows how the founders of the DMM attempted to produce a more ‘scientific’
view of design but were forced to either modify their approach or just give up.
It is claimed that their concept of ‘scientific’ was that of physics and that the
physics world-view is not appropriate for complex systems. There is a need to
change from a rational, scientific (ie physics) type of view to one best
described as ‘biological’ or Darwinian, making use of memetics. This leads to
the suggestion that in the present era of disruption, design management
should consider adopting a ‘biological’ view of design.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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