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Presenting the SCL Model: Adding value to business strategy

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Presenting the SCL Model: Adding value to business strategy through UCD principles



Mariale MORENO, Debra LILLEY and Vicky LOFTHOUSE


This paper presents the Sustainable Consumption Leveraging (SCL) Model and
its toolkit, which was developed to help businesses examine their potential for
enabling sustainable consumption whilst identifying areas of opportunity to
improve their business model and value proposition.


The paper begins by establishing the contribution of business towards
sustainable consumption and sets out user-centred design (UCD) principles as
a valuable approach to leverage sustainable consumption. The relationship
between UCD principles and sustainable consumption in a business context
was studied through qualitative research. The findings of in-depth interviews
with experts, a focus group and a document analysis led to the construction
of a theoretical framework, which was used to develop the SCL Model and its


The paper then evaluates the potential for the SCL model and toolkit to
leverage more sustainable consumption through a comparison made
between four workshops within multinational companies in two different
contexts: Mexico and the UK. The paper also presents a discussion of some
implications of applying the SCL Model, as well as some corporate culture
implications. The paper concludes by drawing out the opportunities
represented by integrating UCD principles as an enabler for sustainable


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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