Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Proceedings
Main Storefront

Affinity & Ambiguity in Designerly Leadership

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *


Jeremy YUILLE, Soumitri VARADARAJAN, Laurene VAUGHAN and Linda BRENNAN


This paper discusses a new theory of Designerly Leadership in response to
major disruptions in the ways that products and services are designed, made,
and distributed. We outline an experientially derived framing of what it
means to lead in a designerly fashion, particularly focusing on how leaders
modulate their perceptions of affinity and develop extended methods for
working with ambiguity. We then propose a series of ways that programs
wanting to educate design managers for strategic roles could build and
support this capacity in their graduates.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal