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Moving Beyond the Consultancy Model

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Moving Beyond the Consultancy Model: Strengthening Design Approaches for Public Good



Sarah DRUMMOND and Trevor LAKEY


This paper considers both the positive and negative implications of this

business model from the perspective of both the public sector client and a

design agency while proposing new forms of partnership models for design to

be used as a catalyst for the development of new products and services that

may arise from a co-creative process. We consider the need for new forms of

partnerships and processes to evolve between commissioned design agencies

and statutory public bodies that allow the space for design driven innovation

to flourish, and explore what skill sets are needed to maximise the impact of

partnerships working. This paper is a collaborative piece between the public

body client and appointed design team centered around the appointment to

work on a six month mental health project. The project utilised service design

methodologies to co-design future services that young people would like to

see in the Greater Glasgow area. In the conclusion, proposals are made for

new models specifically derived from the experiences of the six month

commissioned project and a criteria of conditions for the commissioning of

design teams from experience of both embedding design inside organisations

and commissioning design teams from the perspective of a statutory public

authority. Our core intention is to inform the reader and develop debate and

insight around the management of design within the public sector, crucially,

from both the client and design agency perspective.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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