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Semiotics and Global Products Design

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Salvatore ZINGALE, Felipe DOMINGUES and Dijon DE MORAES


This paper aims to make theoretical progress based on previous empirical

studies on the semiotics of global products. Once these studies are supported

by the theory of semiotics, this article proposes to discuss the possible ways

to advance on research methodologies to analyze the relationship between

users and their goods. Hence, the concept narratives, encyclopedia and

dialogicity emerge as a manner of visualizing, categorizing, analyzing and

linking information from/across different cultures. Furthermore, this

discussion and advancement contributes to the management area in the

sense of providing an epistemological foundation to improve systematic

approaches on global products analysis, positioning and adapting, and its

design process.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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