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Developing a Design Curriculum for Rural Entrepreneurs

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Developing a Design Curriculum for Rural Entrepreneurs of the Arts and Crafts Sector in the Eastern Caribbean



Lesley-Ann NOEL


There is significant research on introducing Design Management and Design
Thinking competencies in general Management education which normally
examines the use and implementation of design strategies in situations in
developed or fast developing economies or environments. This paper focuses
on the development of a new design curriculum with a focus on design
entrepreneurship and design thinking for rural and semi-rural art and craft
entrepreneurs in the Eastern Caribbean. The smallness of the islands forces
these businesses to be ‘born global’ and the reality of their contexts forces
these entrepreneurs to play all of the major roles in their businesses from
designer to manufacturer to strategist to marketer, among others. In a study
undertaken in 2010 by the Organization of Eastern Caribbean states, many of
these entrepreneurs expressed an interest in pursuing a diploma in design to
support their need for innovation and continued growth. This paper examines
the content that would be necessary in this curriculum to fulfill these aims,
focusing on design thinking, design management and entrepreneurship,
globalization strategies and general management abilities.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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