The value of design has been an issue for several decades, where design
promotion agencies and national statistics agencies have tried to find ways of
measuring and evaluating the contribution of design. Many of these efforts
collect their basic model from a traditional view of business value as being
created in a value chain. However, when approaching value creation from a
service logic perspective, these views are no longer feasible outsets to
understand the value of design. In recent developments of business and
market logics for service, there is no value before or beyond the value-in-use.
In this paper, we develop an understanding of design’s value under a service
logic. The foundation for this understanding is developed through revisiting
the productivity paradox, through the three spheres of value creation,
through resource integration and through an individual perspective on value.
The conclusion is that design’s value is hinged on its contribution to
enhancing intended value creation in the joint sphere, and indirect and
inferred value created for continued independent value creation.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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