Fabrizio CESCHIN, Barbara RESTA, Carlo VEZZOLI and Paolo GAIARDELLI
The paper addresses the issue of how to visualise innovative business models
at various stages of the design and development process. The focus is on a
particular type of business model, defined Product-Service Systems (PSSs),
characterised by an integrated product-service offering, but can be
generalised to other business model innovations. The paper presents a
visualisation system based on a formalised business model ontology and a set
of visualisation tools, and discusses how it can be used to enhance internal
and external communication and improve dialogue and co-design activities
inside the company and with external stakeholders.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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