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Visualising Product-Service System Business Models

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Fabrizio CESCHIN, Barbara RESTA, Carlo VEZZOLI and Paolo GAIARDELLI


The paper addresses the issue of how to visualise innovative business models

at various stages of the design and development process. The focus is on a

particular type of business model, defined Product-Service Systems (PSSs),

characterised by an integrated product-service offering, but can be

generalised to other business model innovations. The paper presents a

visualisation system based on a formalised business model ontology and a set

of visualisation tools, and discusses how it can be used to enhance internal

and external communication and improve dialogue and co-design activities

inside the company and with external stakeholders.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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