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Omnipresent Access: User perceptions in new media ecosystems

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Mark LEAL and Jon JELEN


Technology has altered the world mostly in a pragmatic way - transportation

and mobility, energy generation and distribution, transformation of natural

resources into consumable products all changed human behaviors in that we

adopted and adapted in order to harness the obvious potential of such

progress in evolutionary speciation. Yet, the nature of information-centric

technologies is paradigmatic in that it alters the character of humans and

consequently the ways in which we relate to systems, experiences, objects,

and to each other. It is therefore of utmost interest to investigate to what

extent such impact occurs with the advent of yet another aspect of

information-centric technological ingenuity. The past decade under the

dominance of social media-related developments such as omnipresent access

to streaming video services has been particularly disruptive. It may indeed

have altered consumers’ perception of entertainment altogether. Extending

the existing framework of human-computer interaction with the novel

human-centered research approach phenomenography, an exploratory study

was conducted with 8 participants to define constructs that capture the

experience of consuming streaming video. Grounded theory-based analysis of

recorded interviews yielded five categories of variables that describe the

nuanced experiences of participants. These in turn could then be composed

not merely to conceptualize hardware and software development of

upcoming mobile technologies, but could lead to the design and development

of fundamentally different business models, digital experiences, and ecologies

of coproduction.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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