SME's and societies face complex problems to maintain and sustain economic
and societal growth within the current economic environment. Resilience,
innovation, sustainability and diversification are capabilities required by
emerging and established businesses to nurture growth and productivity (Scottish
Enterprise Rural Group, 2008; Thackara, 2005). Within the process of evolving
and honing these capabilities, lies a business opportunity to engage a deeper
level of understanding and appreciation of values intrinsic to both community
and business beyond Gross Domestic Product (GDP). The prospect of design
contributing towards the development of new approaches for value identification
in order to support the development of social cohesion as a model, leading to
community prosperity and economic growth (Stiglitz, 2009), is now a realistic and
compelling one. Although initial attempts have sought to address such complex
endeavours, these have failed to articulate a generic set of criteria that span both
the societal and financial aspects; they tend to fall to either side of the divide.
By bringing together reports and literature from a wide platform inclusive of
Oxfam and Carnegie, HPI, NEF, GNH, and incorporating the strategic use of
design into workshop developments, the paper discusses research in progress
that 'identifies and presents values and philosophies that lie beyond GDP'.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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