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Validation in the Wild

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Description
AUTHOR(S):

 

Dave Sonders & Lauren Braun

 

Why is successful innovation so rare? How do you predict success for a product that has never been seen before? The odds can be improved. 

 

PUBLISHED: 2014

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Innovation, Design Strategy, Design Thinking, Product Development

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DMI Workshop: Innovation Tools & Process

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