Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Proceedings
Main Storefront

How a Design Executive Officer (DEO) Can Craft an Organizational Culture

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *


Younjoon LEE and Jaewoo JOO


Prior work on the topic of design leadership highlights its role at a strategic
level and mainly focuses on the introduction and execution of creative
activities across disciplines within an organization. Therefore, prior studies
tend to delineate a Chief Design Officer (CDO) who manages and enhances
design (or creative) activities. Different from prior work, we shed light on the
corporate-level design leader, the Design Executive Officer (DEO) who instils a
design mindset into the organizational culture. In the present work, we clarify
a DEO by comparing it with a CEO and conduct a case study to establish its
relationship with employees. In particular, we use Brunswik’s Lens Model, a
well-accepted psychological mechanism, to understand how a DEO
communicates with employees. The present work contributes to the
academic discussion on design leadership by introducing the notion of a DEO
and its unique value in the business context. It will further assist designers to
expand their boundaries.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal