Three Risk Management Methods That Creative Talents Could Learn From Designers: Empathic observation, group brainstorming, and rapid prototyping
Jaewoo JOO and Soren PETERSEN
Our interview of ten creative talents revealed that they face high risk of
failure but have limited knowledge of how to manage it. We review how
designers’ manage New Product Development (NPD) and find that they
successfully manage failure risk using three methods; they identify more
accurate needs by empathic observation, generate more solutions by group
brainstorming, and select qualified solutions by rapid prototyping. We
suggest that creative talents should apply designers’ risk management
methods to their creative tasks.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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