Sarah BADDING, Katharine LEIGH and Alison WILLIAMS
Organizations seeking to increase competitive advantage have recognized
the importance of creativity in solving business challenges. Embracing the
concept of design thinking as a process inviting deep analyses and thinking
outside the box, organizations recognized for their creativity utilize two
factors unique to the design thinking construct - discovery and visualization.
Transformation of the traditional business model - problem identification and
solution - to one in which design thinking is employed challenges
organizations unfamiliar with the design thinking process to implement the
process fully. In this examination, components of design thinking are
evaluated through selected models based on inclusion of key constructs,
characteristics, factors, or attributes. Locating the stages of discovery and
visualization brings clarity to the design thinking process for organizations
seeking to implement the process. Finally, deriving a common linguistic
meaning from these models of thinking from other disciplines aids in
enhancing a deepened understanding of factors attributable to design
thinking and invites the opportunity to create quantitative measures
evaluating the outcomes of design thinking desired by organizational leaders.
This abstract includes 184 words.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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