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Design Innovation Catalyst Tools to Facilitate Organisational Change

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Description
AUTHOR(S):

 

Karla STRAKER and Cara WRIGLEY

 

Organisations have recently looked to design to become more customer
oriented and co-create a new kind of value and service offering. This requires
changes in the organisation mindset, involving the entire company,
innovation processes and often its business model. One tool that has been
successful in facilitating this has been Osterwalder and Pigneur (2010)
‘Business Model Canvas’ and more importantly the design process that
supports the use of this tool. The aim of this paper is to explore the role
design tools play in the translation and facilitation process of innovation in
firms. Six ‘Design Innovation Catalysts’ (Wrigley, 2013) were interviewed in
regards to their approach and use of design tools in order to better facilitate
innovation. Results highlight the value of tools expands beyond their intended
use to include; facilitation of communicating, permission to think creatively,
and learning and teaching through visualisation. Findings from this research
build upon the role of the Design Innovation Catalyst and provide additional
implications for organisations.

 

PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014

 

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