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Applying Design Thinking Elsewhere: Organizational context matters

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In this contribution design thinking is taken as a transfer of design methods

from product development to other domains. It is argued that the success of

this transfer depends on the organisational context offered to design thinking

in these other domains. We describe the application of design methods in

product development and in two new domains by what we have called the

IDER model, where D refers to design and I, E and R to the organisational

context. Then we show that characteristics of the contexts in the new

domains may determine the success of applying design thinking in these

domains. Finally we focus on the transitions among design and the other

contextual elements as another source that can ‘make or break’ the success

of applying design thinking. We support our arguments with two cases of

design thinking: social design and business-innovation design.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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