Frido SMULDERS, Kees DORST and Pieter VERMAAS
In this contribution design thinking is taken as a transfer of design methods
from product development to other domains. It is argued that the success of
this transfer depends on the organisational context offered to design thinking
in these other domains. We describe the application of design methods in
product development and in two new domains by what we have called the
IDER model, where D refers to design and I, E and R to the organisational
context. Then we show that characteristics of the contexts in the new
domains may determine the success of applying design thinking in these
domains. Finally we focus on the transitions among design and the other
contextual elements as another source that can ‘make or break’ the success
of applying design thinking. We support our arguments with two cases of
design thinking: social design and business-innovation design.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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