Marian MOORE, Yi ZHANG, Jeanne LIEDTKA and Andrew KING
In our current research, we investigate the role design thinking can have on
innovators’ affective state. Positive affect is associated with increased
creativity in problem-solving, and we hypothesize that design thinking can
shift practitioners’ affect. We propose a model of how design thinking may
influence affective states and, thereby, affect the problem-solving outcomes.
We report on an exploratory study that measures changes in the affective
state of 66 design thinking workshop participants. The workshop’s primary
purpose is to introduce design thinking principles and allow the participants
an opportunity to actively develop a new product prototype for another
participant by applying the principles. Using the Positive Affect items on the
Positive and Negative Affect Scale (PNAS), we measured the participants’
state prior to and after their design thinking project session. We present
preliminary results that design thinking affects participants’ affective states
and has the propensity to generate outcomes that create more value for the
intended user than in a control condition.
PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014
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