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Multimedia Storytelling – Managing Between Design and Journalism

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In an era of disruption, multimedia storytelling is key to the challenge facing
media, design and journalism, namely, reinvention. Multimedia storytelling is
the combination of the strengths of the textual, visual and acoustic
approaches. Based on the tensions between the different channels of
perception, networked and interactive media offer a broad stage for
journalistic storytelling, which is still often neglected. Competencies in design
and journalism are merging, creating new user-oriented combinations
reflecting the quality of the content and the experience. Consequently,
publishers and media institutions must take up the processes and strategies
of design management. In our research, we asked about the most useful
approaches to multimedia storytelling, and how multimedia projects can be
improved through transdisciplinarity. We explored journalistic multimedia
stories on several topics (sports, politics, environment, culture, etc.) published
in 2013, mainly on German language platforms, and developed a multimethod
design: guideline-based interviews with scientific experts and
practitioners with experience working on multimedia storytelling projects,
and an online questionnaire administered to media users, in order to
compare the needs, intentions and challenges. The widespread behaviour
among newsrooms is to learn through trial and error, even if they conduct
pioneering work.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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