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What Does Design & Innovation Mean for MSEs?

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What Does Design & Innovation Mean for MSEs? A case study of eight Brazilian furniture firms





Viviane G.A. NUNES


Design and innovation themes have been discussed by many authors, with
different emphases. Some approaches are systemic and involve the quality of
the stakeholder’s learning; others relate innovation to a design process or a
way of thinking. In MSEs (micro and small enterprises), the improvement of
competencies through relationships is crucial to support good design and to
achieve successful innovations. Small companies interact in socio-economic
networks, which highlights the importance for strategic development within
them. However, many small companies are distrustful of the potential costbenefit
for both investing in improvement of competencies and in the
employment of professional designers. In contrast, there is an evident need to
enhance design awareness among them. The present work aims at discussing
these issues in a contextualised Brazilian scenario through the analysis of
eight wooden furniture MSEs, their understanding of innovation, and the use
of design in their companies.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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