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Positioning Designers into the Craft Revival of Emerging Markets

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Positioning Designers into the Craft Revival of Emerging Markets: A Case Study on Chinese Ethnic Brocade Industry



Wei WANG, Tie JI and Mohsen JAAFARNIA


Craft revival has made a comeback with the rise of creative and cultural
industries both in developed countries and emerging markets. But the
difference, against the so-called craft renaissance across Britain in the 1970s,
is that today’s revival mostly emerged with social responsibility from
developing countries in a local-global scale, typically strike its root in a local
culture and reform variants for the impact in a larger market. Alongside the
blurred boundaries between craft, design and arts in theoretical level, design
is more considered as a key element in the contemporary transformation
between traditional craft production and modern consumption in socialculture
level. So it is important to position designer into such local eco-system
based on dynamic and diverse practices. Within literature review and the
case study of Gaeml Brocade, this paper address the differences of craft
revival in emerging markets, analysis the hierarchy of craftspeople and
diversity of markets, and the changing of designers’ role following local craft
development. The co-creation model between designers and craftspeople has
been proved advantageous towards the sustainable development of
traditional crafts.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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