Online Store: DMI Proceedings
Main Storefront
        

Digital Ethnography

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description

Digital Ethnography: a critical evaluation of the contribution to innovation of the current tools and methods

 
AUTHOR(S):

 

Nicolas MINVIELLE, Olivier WATHELET, Mathieu GRIFFOUL and Martin LAUQUIN

 

Aside of its academic form, ethnography has also become a fairly used
method in marketing (Mariampolski 2005), design (Wasson 2000), and more
widely, in the products and services creation field (Bauwens & Kloetzer 2013).
In the business context in particular, the numeric resources appear as a
resources for ethnography in order to work on many points that are specific
to companies’ businesses, such as temporality, and the articulation between
big data and thici data. A preliminary review of the literature reveals some
historical shifts since the early stage of the history between ethnography and
numeric data. The second part of the paper details two cases study of
ethnographic work using digital tools, and immersing in a digital field. Both
case studies are commented in order to understand what is the potential of
these approaches in innovation processes.

 

PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.