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The Nature Service Design by Industrial Designers and Interaction Designers

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As the service sector has become a crucial part of the economy, addressing
service design by investigating the role of designers, design process, and tools
and methods has a huge potential to contribute to the professional needs, the
industry, and also academic research. Starting out from the viewpoint that its
origin is within interaction design, this paper explores how industrial and
interaction designers have an understanding of service design as a
professional practice. As this research is closely related with design practice,
interviews were conducted with industrial and interaction designers who
have several years of experience in design consultancies and companies in
Sweden in the fields of industrial and/or interaction design. There are
different ways of understanding service design from the viewpoints of the
mentioned practitioners. There is diversity between industrial designers and
interaction designers about understanding the field, its design process, and
the tools and methods of service design practice. This diversity might be
related with the professionalization level of service design in different
industries, with how organisations make investments on and adopt service
design as a professional practice either in-house or out-source; depend on
designers in keeping themselves updated about the developments that are
connected with their practices.

PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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