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Impact of Team Communication on Co-design Teamwork

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Impact of Team Communication on Co-design Teamwork in Distributed Intercultural Teams



Jeff MAN, Yuan LU, Aarnout BROMBACHER and Fangtian YING


As the development of global industry and economy, design management is
making disruptive changes according to mass customization and
globalization. As the tendency of disruption and innovation, design
management and strategy transformed for the creation of value and


This paper is designed to investigate the impact of team communication in
distributed intercultural design teams and explore the communication issues
and design challenges for distributed intercultural design teamwork. Three
different design teamwork modes are introduced to investigate the impact of
team communication and improve the process and result of design


This research conducts a distributed intercultural design course and related
co-creation workshop with design students from China and the Netherlands
as a case study, working in different design teamwork modes and interacting
with different communication tools during the design teamwork.
In the distributed intercultural design teams, team communication is
important but difficult for design teamwork, and team composition with
cultural difference also has impact on distributed intercultural design
teamwork. In order to improve distributed intercultural design teamwork, it is
necessary for designers to be aware of cultural difference and make use of
communication tools for all the design teamwork modes.


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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