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Mind the Gap!

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Mind the Gap! Strategies for bridging artists and organizations in artistic interventions 


Ulla Johansson SKOLDBERG and Jill WOODILLA


As part of efforts to increase innovation, artistic interventions with similarities
to design thinking interventions have become increasingly popular. An
important aspect of an artistic intervention is the facilitation or bridging
process that links the organization, the artist or designer, and the target
group. This process is at the core of the relationship, essential for avoiding
frustrations and frictions that easily emerge in the communication processes
between the different worlds or logics of the artist (artistic logic) and the
target group (economic logic), and for ensuring that the “tools gained”
continue to be used in the organization after the artist has left. We present a
study of three Swedish facilitating organizations with different processes,
( Our research included interviews
with representatives of the different organizations. We discovered that while
the processes are similar in their intentions and ways of dealing with issues
that arose within the target group, they differ foremost in the time and
conditions offered to the artists/designers. We discuss the resources required
for the different approaches and reflect on implications for new producers of
artistic innovations


PUBLISHED: Proceedings from the The 19th DMI: Academic Design Management Conference, 2014


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