Maryam HEIDARIPOUR and Hassan SADEGHI NAEINI
"Most of the literature on design management is based on research in industrialized countries, but our understanding of the subject in other cultures is quite limited. As such, this paper aims to provide an in-depth understanding of design management in Iran. Besides, by identifying potential links between design and industry, this research aims to widen the horizons of design management in the country. Principal approaches addressed through the research include; (1) reflecting the current status of design management in Iran and (2) drawing some meaningful conclusions for a more fulfilling future. Using the data gathered by five individual interviews and further documents, two scenarios for solving the complex situation are proposed; enhancing the implementation of design management on the cultural pavement and Management of industrial design in education system."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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