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Opportunities For Integrating Design Management Into Executive Education

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Hyo-jin KANG, Kyung-won CHUNG, Ki-Young NAM


"Design thinking has become a recent buzzword in business; therefore, investigating whether the concept exists in academia as well as in practice is necessary because business schools are the place where real performers are educated. After an historical review of the education of design issues in management academia, this study focused on executive MBA (EMBA) programs because they are likely more flexible with respect to practical issues that target current business leaders. Top-ranked EMBA curricula from three regions were surveyed, which still represented high entry barriers. Meanwhile, not major but four remarkable EMBA programs and three cases of non-degree executive education programs that actively integrate design subjects were examined. Consequently, three design integration models for executive education were defined which could be referred for further improvement according to the current condition of business schools."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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