"Graduate programs are required with the potential for innovation that Mexican society requires. Universities should be able to deliver a better systemic, holistic Design education with interdisciplinary approaches. Nowadays the integration of diverse disciplines is a powerful alternative for improving the correct understanding of Mexican family business problems and generating design strategies that lead to innovation. Traditional views are insufficient to overcome the contemporary global crisis; therefore it is necessary to support the development of complex thinking and design management transformation processes. Our Master Degree in Strategic Design and Innovation, based on a core of interdisciplinary studies, educates marketing managers, communicators, designers, architects, business administrators and engineers, to be able to address problems of greater complexity and promote innovation in a broad sense."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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