Caroline NORMAN and Bob JERRARD
"New research is described which explores the impact of master’s level work-based learning on design managers and their practice. The roles of designers are explored together with the cultural gap often found between designers and nondesigners. A review of learning styles and the nature of work-based learning provides a backdrop, which is further explored through the changing relationship between learning and higher education. Graduates of the Master’s in Design Management at BIAD, Birmingham City University, were interviewed to determine the nature and impact of their work-based learning. The research found common learning and communication perceptions; important links between professional competence and experiential curricula, design thinking and innovation. Overall, the results indicate significant potential for development in university courses where work-based learning and shared curricula can possess great potency."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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