Ulla JOHANSSON and Jill WOODILLA
"Drawing on data from a case study of six projects where artists used their artistic competence as organizational change facilitators, this paper argues for a theoretical coupling of the discourse(s) of design thinking to research streams within art-and-management. The artistic dimension of design, the practice perspective and the artistic process should be considered if we are to understand the full potential of design thinking for companies. We propose that the artistic side of design should be acknowledged more within the design thinking discourse. Expanding the current framing of design thinking in the managerial context and insisting that design thinking interventions are led by practicing designers or artists will reinvigorate interest in the concept rather than dismissing it as just another management fad, accused of being of no lasting value."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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