Benjamin GROSSMAN-KAHN and Ryan ROSENSWEIG
"Leaders who look to design-led innovation as a ‘silver bullet’ find their organizations frustrated when new initiatives do not immediately lead to groundbreaking results. This emphasis on swiftly transforming a culture through a single approach conflicts with the multidisciplinary nature of innovation and undermines the sustainability and growth potential of innovation efforts (Walters, 2011). As large and long-established corporations race to remain relevant to consumers and markets amidst a rapidly evolving consumer economy, we have witnessed a growing tension between creating nimble, innovation driven cultures at scale without disrupting the existing culture and practices that are unique to each company (Baregheh, Rowley, & Sambrook, 2009). The tension is magnified when companies attempt to adopt new innovation methodologies without deep understanding of the underlying principles or a willingness to endure the unpredictability of the creative process."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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