Jea Hoo NA and Youngok CHOI
"The competitive advantage of UK manufacturing has shifted towards advanced and high value manufacturing, but concern is growing for the future of UK manufacturing because of the increased capabilities of emerging economies such as the BRIC countries. To address this the UK government is encouraging innovative manufacturing development, such as creating research centres, where innovation is a key driver for creating and sustaining the competitive advantage. However, this research has found a general lack of design utilisation in UK manufacturing. According to many experts, extensive innovation can be difficult to achieve without design implementation throughout the whole company. This paper therefore aims to create a rationale for a corporate-level design policy, which encourages design-led innovation, to enable UK innovative manufacturing to reassert the UK’s competitiveness."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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