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Understanding The Skills Of Design Leaders

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"Recently design leadership has received increased attention, particularly in relation to knowledge intensive organisations such as retailers. However, to date little is known about the nature of individuals in these vital positions. In response, this study aims to identify the skill sets of design leaders in fashion retail. Empirical data was collected during interviews with 20 design leaders in seven UK-based international retailers. The results reveal distinct skills and patterns from those previously reported in design leadership and broader leadership literature. Predominantly, these relate to what we term 'designicity', as design is imbued into all aspects of leadership. Hence, this research contributes to knowledge by more clearly defining the need for formal design education in design leadership. By delineating design leaders in this way, greater clarity is also provided for industry."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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